Being asked to collaborate on a new business directory for Welsh business felt like a breath of fresh air.
The opportunity to collaborate with graphic designers, analysts and content creators on home turf lead to so much more than I expected.
On the morning car journey I learnt the latest on artificial intelligence, how to podcast and how to spot fake twitter accounts!
It quickly dawned on me how out of touch with the tech world I was and that so much was passing me by. What was I missing out on?
It was definitely a case of 7 heads being better than 1 and by day 5 it was evident that the caffeine consumption had increased.
Weighed down with fruitcake and an all-day breakfast sandwich, we progressed at pace to develop logos, taglines, marketing materials and key messages.
On the last day, I became the voice of Shout Out Wales and provided the voiceover to a promotional video (I knew I had a face for radio but who really does like hearing themselves out loud).
Several draft logos were put together and tweaked, stock images looked at and website layout discussed.
Towards the end of the ‘meeting of marketing minds’, each of we’re taken through the client journey. I was tasked with looking at potential prospects and dealing with the daily bombardment of online messages. How do people get to see what’s on offer? I’d decided that target market was key and important to look at how potential clients communicate with their customers as a starting point. It was really interesting to see how each of us used a range of marketing methods at different stages.
The overriding information I will take from our planning days was the number of ‘new’ technologies being used and how each method best suits an individual business. Being able to have a flavour of all these has certainly influenced how I view online marketing techniques going forward and how I will be using them personally and advising others on their benefits.
Blog by Sian Merchant, owner of the Dressing Room Swansea