The inspiration for the theme and the title of this blog post came from one of the team remarking “We are testing the waters!”
Wales is surrounded on three sides by water and I was pleased to be part of a fine crew aboard the #ShoutOutWales project which took place during the last two weeks of August 2018 at The Beacon Centre for Enterprise in Llanelli, a very smart and futuristic building not far from the M4. The crew consisted of those with a creative flair, some who hold the reins of developing business ideas and those who lean towards administrative duties.
The crew were ably captained by a strong team leader – Michelle Beer of Ferry Cake Marketing and PR. Michelle is the face of Shout Out Wales, sometimes known as SOW, which has been in operation for over three years and has helped put over 600 Welsh businesses onto the Twitter stage.
The crew were there to work creatively and strategically on the mission for Shout Out Wales with a vision to becoming the No1 Business Directory for Wales. They were kept functioning on fruit, nibbles, coffee and lunch, not necessarily in that order. Many ideas were discussed and tasks implemented; the crew were ship-shape in their approach. They discussed the importance of digital marketing for any business sailing the waters of businesses in Wales. Keeping businesses afloat is imperative for any captain and Shout Out Wales is no exception.
Looking at the competitors sailing alongside Shout Out Wales was one task amongst many others. But the Shout Out Wales anchor would allow many businesses in Wales to get on board whilst the captain, Michelle, plots the course. At the end of each day, the logbook was completed charting the progress of the SOW journey.
Invitations will be sent out in due course inviting those businesses who wish to come aboard SOW before its official launch planned towards end of 2018/early 2019 when it will be kitted out with its new colours. Ideas were thrown about and the captain rescued those who may have drifted away. A recruitment drive was envisaged to gather in new sailors to steer Shout Out Wales forward.
Businesses will be showcased and some events could be flown from the flag pole, thereby giving them extra exposure. The SOW compass would be utilised to help steer businesses with Social Media packages, media and PR and training events. SOW would also provide the resources and support.
It is to be hoped that the Shout Out Wales Action stations would encourage Welsh businesses to come aboard and it looks forward to “Taking Wales by storm!”
Blog written by Angie Davies, part of the Shout Out Wales work experience project
Thank you to Michelle for offering the opportunity to be part of the planning stage and the whole work experience – lots was learnt and gained from your expertise, knowledge and leadership.”