In business or indeed in daily life, we all need colour.
Colour can uplift or deflate us.
I like to think more on the positive side and I like to use colour to ignite some passion into my daily life, whether I am working or having some time off.
Each shade of colour can be utilised in different ways to thread through our business and be effective in taking us forward in our daily tasks. Different shades can either influence our business ideas and our thought processes, or they can simply take us down into a sombre spiral.”
On the rainbow spectrum, a strawberry red can be seen as a passionate colour. The best way to embrace this red is to wear it with confidence, use it with verve and utilise it through our stream of work consciousness.
This can be injected into the business by our own personality, through our logo or in the office that our clients enter into. In fact, it is advisable to be consistent in the approach to our brand thus “nailing our colours to the wall” as this shows commitment. Businesses must be recognised for their branding in such a way that it exudes the passion that actually germinated the ideas in the first instance.”
Red can also signify action and this can only be a positive thing. It can help organisations to move forward and actually do something, especially if procrastinating, which we can all be guilty of sometimes. However, red can also be seen as a negative colour, heating up, and sending our moods into disarray. This in turn creates a spiral that may not be beneficial for the business.
Gardeners use red, orange and yellow as these vibrant colours to sit within their gardens as “hot borders” and draw the eye in. These colours then, in our business logo or our day to day life, can draw the eye into that corner of our lives that we would like to highlight.
What’s your favourite? Which colour lifts your mood?
Post by: Angie Davies updated 24 01 2019